SOJONES.COM : Streetwear Spotlight
...there’s a new clothing collection to help you channel your free spirit. Meet Mamayashi, who get to share her passion for design with other women and dig deep into her Jamaican roots. Get to know Mamayashi and her collection!
Introduce yourself and describe how your brand was started?
Greetings, I’m Mamayashi and my brand is Mamayashi Collection. Making clothes have been a hobby since childhood. I’ve always been adventurous with my clothing and I liked creating a new piece of clothing to wear that very same day. As a stay-at-home mom, I started to share pictures of my designs online. The response and was great! Women see my brand as an evolution in cultural wear..stylish and conscious, handmade one-of-a-kind clothing for today’s society. The years over the steady support of customers has grown mamayashi collection into an internationally known and loved brand.
Describe this season’s theme for your line. Include any sources of inspiration
Rastafari inspires my life and my line by natural creativity and growth. Rooted in africa, mamayashi collection keeps it fresh every season. New items are frequently added to the collection..."
http://www.sojones.com/news/10239-streetwear-spotlight-mamayashi-collection-giveaway/
Introduce yourself and describe how your brand was started?
Greetings, I’m Mamayashi and my brand is Mamayashi Collection. Making clothes have been a hobby since childhood. I’ve always been adventurous with my clothing and I liked creating a new piece of clothing to wear that very same day. As a stay-at-home mom, I started to share pictures of my designs online. The response and was great! Women see my brand as an evolution in cultural wear..stylish and conscious, handmade one-of-a-kind clothing for today’s society. The years over the steady support of customers has grown mamayashi collection into an internationally known and loved brand.
Describe this season’s theme for your line. Include any sources of inspiration
Rastafari inspires my life and my line by natural creativity and growth. Rooted in africa, mamayashi collection keeps it fresh every season. New items are frequently added to the collection..."
http://www.sojones.com/news/10239-streetwear-spotlight-mamayashi-collection-giveaway/
COMPLEXD Magazine
"... after my son was born, I knew I’d stay at home with him. Designing clothes allows me to work from home. I can cook, clean, teach, while exploring my inner depths.
My son... motivates me, but my ancestors keep me greatly inspired. I can feel their presence in my breakthrough moments. I can feel when an idea is coming from a deeper place.
Mamayashi is... fresh and funky cultural clothing with a twist. I love everything I make and I’m just glad so many want to own them! My culture is in my work. I reflect the creativity and independence that practicing the teachings of Rastafari manifest.
I ignore... the fashion industry; I know that my ancestors reached creative heights through intuition and natural skill. I use the knowledge in my spirit to bring forth my creations.
I am resourceful... by being quirky with very practical things like shoelaces and zippers. I don’t like waste. I re-use my scraps in the creation of new designs all the time and remix old t-shirts into new ones. It takes a lot of energy to make some of these screenprints that are on t-shirts, re-using them saves energy."
http://www.complexd.co.uk/#/complexd-magazine/4539812412
My son... motivates me, but my ancestors keep me greatly inspired. I can feel their presence in my breakthrough moments. I can feel when an idea is coming from a deeper place.
Mamayashi is... fresh and funky cultural clothing with a twist. I love everything I make and I’m just glad so many want to own them! My culture is in my work. I reflect the creativity and independence that practicing the teachings of Rastafari manifest.
I ignore... the fashion industry; I know that my ancestors reached creative heights through intuition and natural skill. I use the knowledge in my spirit to bring forth my creations.
I am resourceful... by being quirky with very practical things like shoelaces and zippers. I don’t like waste. I re-use my scraps in the creation of new designs all the time and remix old t-shirts into new ones. It takes a lot of energy to make some of these screenprints that are on t-shirts, re-using them saves energy."
http://www.complexd.co.uk/#/complexd-magazine/4539812412
Jamaica Observer
"Energetic, funky, easy-going, comfortable with one's own self and appearance and with at least two cultural bones in their body is how Mamayashi describes her ideal customer. A look at Mamayashi tells you why! This young woman oozes culture and a rich Jamaican culture at that.
The slim-built Rastafarian is slowly changing the way that we look at cultural fashion. Not one to conform to the traditional Rasta belts and ill-shaped leather slippers, her dresses pack a clever play on stitching, ruching and patches, creating feminine and modern silhouettes for all body types. As a result of her one-of-a-kind design policy, her customers tend to be repeat buyers as they fall in love with the exclusivity of owning the only piece each time they make a purchase."
http://www.jamaicaobserver.com/lifestyle/AW-Fashion-April-12_7523977
The slim-built Rastafarian is slowly changing the way that we look at cultural fashion. Not one to conform to the traditional Rasta belts and ill-shaped leather slippers, her dresses pack a clever play on stitching, ruching and patches, creating feminine and modern silhouettes for all body types. As a result of her one-of-a-kind design policy, her customers tend to be repeat buyers as they fall in love with the exclusivity of owning the only piece each time they make a purchase."
http://www.jamaicaobserver.com/lifestyle/AW-Fashion-April-12_7523977